robson poffo
Robson Poffo

Portfolio

Robson Poffo

Senior Product Manager · AI & Data Platforms on Google Cloud (BigQuery, Dataflow) · Agentic AI · Platform Strategy & Cloud Economics

I build AI and data platforms that teams can trust, scale, and afford. Today I lead product strategy for the multi-tenant enterprise data & AI platform at TOTVS, a leading enterprise software company in Latin America, built on Google Cloud — the foundation other product teams use to ingest, process, and serve enterprise data, and increasingly to build AI agents. I own the roadmap and the platform economics, so every decision balances customer value, reliability, performance, and cost.

A few decisions I'm proud of: cutting storage costs ~46% through tiering changes in a year ingestion volume more than doubled; defining a batch-ingestion model ~84% cheaper per GB than streaming for eligible workloads; moving large-scale pipelines to SQL on BigQuery, where a core workload's runtime went from 57 minutes to 26 seconds and cost per run fell 99%; and taking TOTVS Clock In from concept to production in under four months — it now serves hundreds of thousands of workers daily and is protected by a granted U.S. patent.

I'm most useful where product strategy and architecture are tightly connected. I go deep with engineering on batch and streaming, BigQuery, Dataflow, observability, governance, and cost-performance trade-offs, and keep decisions anchored on customer and business outcomes. Before product, I was a software engineer and architect and taught university courses in databases and distributed systems, with five published papers on BI, lean systems, and identity-based cryptography. I'm a certified Google Cloud Professional Data Engineer.

Featured work

Recent projects

All projects (20)
mySaldoa Home — net worth, safe to spend, the next 30 days of bills, bills from email and an account summary in several currencies

mySaldoa

My take on Microsoft Money, rebuilt for today: personal finance with honest multi-currency net worth from exchange rates synced daily, a modern interface, and AI that sets up accounts from plain words and reads bills from email.

Personal FinanceMulti-currencyAIAnthropic Claude
Sheet Music Studio score view — a piano transcription with difficulty levels, transpose, confidence insights (key, tempo, meter), a playing keyboard and the player

Sheet Music Studio

Built to help my 12-year-old find sheet music he couldn't get anywhere: upload a recording, pick one of 22 instruments, and an AI pipeline writes the score at three difficulty levels — with synced playback and PDF / MusicXML / MIDI export.

AIMachine LearningAudioMusic Transcription
Upwise — an autonomy ladder from Guided to Mastered, then off the list

Upwise (Family Growth)

A family app that turns everyday responsibilities into measurable independence — chores, allowance, habits and reflection, with an AI coach for parents and kids.

NestJSPostgreSQLNext.jsReact Native
HomeSturdy — every home task, one calm plan

HomeSturdy

A home-maintenance app that turns everything a house needs into an auto-generated, remind-me-only-when-due plan — live on iOS and web, backed by an Express/Postgres API on Cloud Run.

React NativeExpoTypeScriptNode.js
Data & AI Platform — sources flow into a central platform and out to analytics, insights, and smart apps

Data & AI Platform

A multi-tenant Big Data & AI platform (serving thousands of companies) that ingests, transforms, and serves data through analytics, Insights, and Smart Apps. I led its SQL-first engine migration — ~70% lower platform cost, 16× faster.

BigQueryDataflowCloud RunData Platform

TOTVS Clock In

A 0→1, offline-first face-recognition time clock I took from concept to production in under four months — now serving hundreds of thousands of workers daily, protected by a granted U.S. patent.

Facial RecognitionMachine LearningOffline-firstiOS
Warranty & Receipt Tracker — every warranty at a glance

Warranty Tracker (mobile)

Built an app that organizes receipts and warranties in one place, using AI to make it easy to track what you own and when coverage expires.

Google Cloud StorageiOSAppleCloud Run
AI Agile Assistant — daily progress board with AI insights, risks, and suggested actions

AI Agile Assistant for Jira

A Jira Cloud app that makes daily standups faster and sharper — an AI assistant that times the meeting, surfaces what changed since yesterday, and flags risks and blockers, reporting up to a 40% cut in daily meeting time.

AIJiraAtlassianScrum